The original Lovesick logo recently discovered in an old note book while working on my professional work site. I wanted to include some original sketches of logos and brand design before they are fully realized for the website. That process of organic creation is a very important one for me as a designer and I think it brings a lot of extra value and a certain quality to the final product.
This particular logo started simply as a drawing, in a time of some emotional distress and upheaval. I had no idea or intention in starting this brand. It was only after I made this drawing and sort of stared at it for a few days, did I think there was something there conceptually to embark on this project - The Lovesick Club.
In the initial drawing, I just drew a classic serif font italicized that I felt went well with my pencil drawing of the melting heart emoji. Once I began to work on the design digitally, I started using the Caslon family of fonts for Lovesick. Font choice is often a feeling or a vibe that one gets for a particular brand or logo. Ultimately it just has to look good and more importantly feel good.